29th & 30th September 2021
Barcelona Digital Festival SB Glow Hotel Barcelona & Airmeet
Days
Hours
Minutes
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About Event
The 2nd edition of our Barcelona Digital Festival is a limited capacity event with several venue & delegate safety protocols. The 5 event themes are Enterprise Tech, Innovation, Customer Engagement, AI & Automation, Data/Analytics
Enterprise Exclusive Event

Our talks are from IT, Data, Innovation & Digital leaders in the Enterprise sector

Live COVID Safe Venue

Live speaker sessions in a COVID safe conference environment & virtual talks via Airmeet platform

5 Event Themes

Enterprise Tech, Innovation. AI & Automation, Customer Engagement & Data & Analytics

INTERACTIVE ATTENDEE EXPERIENCE

Parallel speaker sessions, speed networking, 121 meetings, product demo's, breakout sessions

Get Involved
Featured Speakers
Director of the Digital Health Strategy Office
Artificial Intelligence Senior Solutions Architect
Head of Data & Analytics
Head Of Marketing Technology
Chief Data Officer
Business Transformation & Analytics Senior Manager
Head Of Data & Analytics
Practice Director, Data & Cloud Solutions
Strategic Enterprise Account Executive
Senior Manager Digital Transformation
Head of Robotics & Intelligent Automation
General Manager | Alastria Blockchain Ecosystem
Head Of Innovation & eHealth
Deputy Director, Strategy & Innovation
Head Of HR Digital & Analytics
Global Head of Digital Finance
Artificial Intelligence Director
Head of Store and Promotion Technology
Head Of Digital & Innovation
Speaker Sessions
Agenda Announced Soon. Our speakers are sharing their experiences & professional insights based on Digital Transformation challenges they have solved successfully in the past or are tackling currently. Working in Digital departments of the world’s most successful B2B & B2C brands our speakers are presenting their own lessons learned, discussing their ongoing projects & give inspiring outlooks on future trends.
Day 1
  • September 29, 2021 10 am CET
    OPENING ADDRESS
  • September 29, 2021 10:10 am CET
    ENTERPRISE TECH TRACK – THE USE OF FACIAL RECOGNITION TECH IN PUBLIC SERVICES

    Speaker: Miquel Estape Chief Strategy & Innovation Officer AOC Open Government Of Catalonia

  • September 29, 2021 10:30 am CET
    ENTERPRISE TECH TRACK PANEL DEBATE – MANAGING YOUR IT ESTATE POST COVID-19

    In these changing times, we will be discussing what can we learn from the impact of COVID-19 crisis on businesses & IT departments.

    IT leaders must respond to the challenge with short- and long-term actions to increase resilience and prepare for future profitable growth.

    Topics covered will include:

    Shift spending to support remote work

    Putting crisis management at the forefront of IT strategy

    Creating IT resilience dashboards

    Using the crisis to increase customer engagement

    If you would like to make a contribution to this session you can submit a speaker application below or email us hello@enterprise-edge.com

    Speaker Application

  • July 14, 2021 11 am CET
    DATA & ANALYTICS TRACK – DATA & ANALYTICS TRACK - PERSONAL DATA & BEYOND: DISCOVER & QUANTIFY RISK THROUGH AUTOMATION (VIRTUAL SESSION VIA AIRMEET)

    Data can be a powerful tool, but also a major compliance risk. Most every function in the business is collecting data, but how do you know where that data is? How can you ensure personal data is properly collected, processed, and retained? How can you understand the risk associated with your data? In essence, how do you find the issues you don't know about? In this session, we'll answer these questions and share how automation can help discover and quantify risk - for personal data and beyond

  • September 29, 2021 11:30 am CET
    CIO ROUNDTABLE: MANAGING CHANGE IN TIMES OF DISRUPTION

    Managing Change In Times of Disruption (Limited spaces available) Change is constant in business – never has that been more apparent than at this very moment. The challenge for business leaders is knowing why, when and what to change, and ensuring they have the business agility to change rapidly when required. The CIO has a critical role to play in proactively enabling change within a business, both as an IT business leader. On the former, they must have the people, process and technology in place to support wide-ranging business demands, in order to help the business keep pace with the economic, societal and market shifts. During this roundtable discussion, alongside your fellow technology leaders, you will have the opportunity to discuss recent experiences pivoting entire organisations to remote working, the importance of people, process and culture as a part of that shift and how to maintain agility and keep innovating when facing unprecedented disruption. We will discuss: CIOs as digital leaders: How CIOs provide clear and effective leadership across the business How CIOs can facilitate business agility, enact rapid change and avoid major disruption How frameworks can enable rapid change in a controlled way, minimising risk The CIOs role in developing and fostering new cultures and ways of working Lessons learned since the pandemic began This Roundtable is open to senior IT leaders of Enterprise companies only, limited places available. 

  • September 29, 2021 11:30 am CET
    AI & AUTOMATION TRACK – PANEL DEBATE: WHAT WILL BE THE KEY AI & RPA TRENDS FOR 2021

    Panel Debate: What Will Be The Key AI & RPA Trends For 2021? Right now less than 10 percent of large enterprises have bought into the basic RPA wave, Gartner says, but that number is about to explode. RPA software adoption will ratchet up to 40 percent by 2020, with spending reaching $1 billion by 2020. In other words, because it’s transforming how companies work and directly impacting bottom lines, it’s coming forward as a competitive differentiator with major impact. There are challenges to face first, from how to build, deploy, and scale an RPA architecture to finding skilled, knowledgeable personnel who can design and maintain their implementations, to privacy concerns. But given the fact that RPA has already demonstrated real-world, measurable results on everything from business efficiency to the bottom line, these are challenges worth facing. This panel session will provide our industry experts predictions on the next wave of AI & RPA trends, a session not to be missed. If you are responsible for AI or RPA programmes from an Enterprise level brand, you can apply to be on the panel by submitting a speaker application here SPEAKER APPLICATION

  • September 29, 2021 Midday
    NETWORKING BREAK & DEMO SESSIONS, MEET THE EXPERT 121’S
  • September 29, 2021 12:30 pm CET
    INNOVATION TRACK - CHALLENGES FOR A SUCCESFUL DIGITAL TRANSFORMATION (VIRTUAL SESSION VIA AIRMEET)

    Paulo will talk about about his experience about the digital transformation journey in a Brazilian Insurance Company

  • September 29, 2021 1:30 pm CET
    AI & AUTOMATION TRACK – ARTIFICIAL INTELLIGENCE, A PUBLIC ADMINISTRATION CHALLENGE

    Artificial Intelligence, A Public Administration Challenge

  • September 29, 2021 2 pm CET
    AI & AUTOMATION TRACK – IS THE AI FOR EVERYONE?

    Everything now is part of the digital transformation but is it applicable for all the companies? It is not only a trend?

  • September 29, 2021 3 pm CET
    ENTERPRISE TECH TRACK (SESSION IN SPANISH) - HOW TO TRANSFORM YOUR ENTERPRISE WITH THE LATEST TECHNOLOGIES

    During these 20 years I have had the opportunity to lead different technological transformations in different industries and companies, this has allowed me to learn that success is not only implementing technology, but adapting to each culture, recognizing participants, clients, practices and above all to recognize the explicit and implicit leaders who support and avoid technological changes inside and outside the company. Several times I have failed but the learning is always greater. The most important thing is to adapt to each obstacle in order to quickly align to the objectives in a creative and innovative way, negotiating with stakeholders, and others, but having the ability to select the best partner or supplier that can help you, to meet and exceed the goal. When this route begins it does not end, and it always keeps you with the energy to continue transforming and developing the best of the company, the work team and yourself.

  • September 29, 2021 3:30 pm CET
    DATA & ANALYTICS TRACK – HOW TO TRANSFORM A COMPANY INTO A DATA DRIVEN ENTERPRISE

    How To Transform A Company Into A Data-Driven Enterprise In a world in which everything goes very quickly, technology allows using advanced analytics with complex algorithms very fast, from different parts of the organization. It is a great opportunity, and also a big challenge and responsibility. If we do not make sure we build correctly the foundations (data culture, data governance), we will fail.

  • September 29, 2021 4 pm CET
    AI & AUTOMATION TRACK – WHAT DOES IT TAKE TO BECOME AN AI-DRIVEN ENTERPRISE?

    Artificial intelligence (AI) has enormous potential to help you grow a business. It has the power to automate tasks and tap into the power of big data, boosting innovation, insight and decision making. So how can your organization harness its power and reap its many rewards?

  • September 29, 2021 4:30 pm CET
    AI & AUTOMATION TRACK - MOVING BEYOND ROBOTI & INTELLIGENT AUTOMATION (VIRTUAL SESSION VIA AIRMEET)

    In this session, Sudhanshu would share how ING Wholesale Banking started with Robotics Process Automation, matured to Intelligent Automation and now taking further steps towards Hyperautomation to build a truely Intelligent Enterprise.

  • July 14, 2021 5 pm - 7 pm CET
    NETWORKING HAPPY HOUR IN EXPO AREA
Day 2
  • September 30, 2021 10 am CET
    DAY 2 OPENING ADDRESS
  • September 30, 2021 10:10 am CET
    CUSTOMER ENGAGEMENT TRACK – EXPERIENCES FOR CUSTOMER ENGAGEMENT IN THE BIGGEST PRIVATE BANK IN LATIN AMERICA
  • September 30, 2021 10:30 am CET
    INNOVATION TRACK - OMNICHANNEL: INTELLIGENCE WITH THE SELLER IN PHYSICAL RETAIL (VIRTUAL SESSION VIA AIRMEET)

    For a complete cycle in Omnichannel retail, it's necessary to obtain the data from the physical Retail.
    But I have a question about it: What is the way to get all the information out of the process in physical retail and not harm the physical experience? Is it possible to provide the salesperson with intelligence and important information online during this experience?
    We created a solution for including our seller in omnichannel, so what we promote is a small shift with him. The seller receives basic ecommerce intelligence and we take the seller’s return of all items and arrangements during the sale. This way, our customer receives the complete experience, because the salespeople have more information from products and, at the end, the customer pays directly to the seller and doesn't need to go to the payment queue.

  • September 30, 2021 11 am CET
    DATA & ANALYTICS STAGE – HOW TO ADAPT YOUR DATA STRATEGY FOR THE RISE OF ARTIFICIAL INTELLIGENCE IN BUSINESS
  • September 30, 2021 11:30 am CET
    TECH STAGE PANEL DEBATE – ADDRESSING THE TOP 5 ENTERPRISE CLOUD CHALLENGES

    CIO’s & IT leaders now see the value of Cloud as the foundation for successful Digital Transformation initiatives. In this session, we address the top 5 Cloud challenges including: Governance Managing Cloud Spend Security Compliance Managing Multi-Cloud Environments

  • September 30, 2021 Midday
    NETWORKING BREAK & DEMO SESSIONS, MEET THE EXPERT 121’S
  • September 30, 2021 12:30 am CET
    AI & AUTOMATION ROUNDTABLE – THE WORKFORCE OF THE FUTURE: WORKFORCE PLANNING AND DESIGN THINKING IN AN AGE OF INTELLIGENT AUTOMATION

    The workforce of the Future: Workforce Planning and Design Thinking in an Age of Intelligent Automation

    Session Will Cover:

    Techniques for mapping your processes and creating a comprehensive strategy for change.
    Learn how robust process improvement will fit into strategy – planning, optimizing and re-engineering.

    Understand how to execute the implementation of multi-region, standardised ERP Systems in legacy environments.

    Design thinking techniques which drive value creation from the back office.

    Anticipating impact and confronting the challenges of change management.

    Upskilling and embedding skills and capabilities for the workforce of the future.

    Negotiating an uncertain economic environment – disruption vs delivery

    Striking the balance between standardisation and tailored customer contact.

  • September 30, 2021 1:30 am CET
    CUSTOMER ENGAGEMENT TRACK – ENGAGEMENT IN THE ALWAYS-ON ERA

    Engagement in the Always-on Era: How humans and technology work hand-in-hand to meet rising expectations Speaker TBC Shortly

  • September 30, 2021 2 pm CET
    INNOVATION TRACK – PANEL DEBATE TOMORROW’S WORLD: WHERE IS THE NEXT DISRUPTION COMING FROM?

    What should you have at the top of your agenda over the next 12-18 months? And what is coming down the pipe over the longer term? You’ve taken stock of how you currently do things but something tells you there could be a better, more efficient and effective way. Innovation is about identifying a new way of thinking, implementing new systems and reinvigorating a business to create value. We’ll discuss the successes, the stumbling blocks, and the tools required to innovate. Session Participants Miquel Estape Chief Strategy & Innovation Officer AOC Open Government Of Catalonia Yolanda Diaz CIO Suez Rafael Garcia Innovation Director Ferrovial Speaker TBC shortly

  • September 30, 2021 2:30 pm CET
    AI & AUTOMATION STAGE – HOW TO DELIVER TRUSTWORTHY AND RESPONSIBLE AI FOR YOUR ENTERPRISE

    Speaker TBC According to the European Commission Guidelines (8th April 2019), trustworthy AI should be lawful, ethical and robust, respecting laws and regulations, ethical principles and values, and technical and social standards. This session highlights how large organizations can approach the challenge of complying with ethical standards to ensure responsible use of AI for their B2C and B2B customers. · Define your AI Principles (fairness, explainability, transparency, privacy, security, human-centric) · Create a governance model that incorporates AI ethics into your existing business principles · Create awareness and provide training · Provide tools for your employees · Engage your AI providers

  • September 30, 2021 3:30 pm CET
    DATA & ANALYTICS TRACK - DATA WRAPPING: DIVERSITY OF DATA ANALYZED BY TEAMS WITH DIVERSITY MAKES DIVERSE BUSINESS OPPORTUNITIES (VIRTUAL SESSION VIA AIRMEET)

    Session will discuss about the importance of data architecture aligned to business and product in order to boost value from data captured by the points of interactions/usability of the customer and how this valuable data, mined by real diversity teams, might improve your business opportunities and value generated from data.

  • September 30, 2021 3:30 pm CET
    INNOVATION TRACK – INNOVATION: FROM IDEA TO PRACTICE – A.S.WATSON IN-STORE INNOVATION LIFECYCLE

    Session: Innovation: From Idea To Practice – A.S.Watson In-Store Innovation Lifecycle

    This session will focus on the AS Watson Group and brands; Discussing store-tech innovation scope, innovation lifecycle, business-collaboration model, one innovation as an example.

    Ohad will highlight the importance of lifecycle and collaboration model to successful innovation

  • September 30, 2021 4:30 pm CET
    AI & AUTOMATION TRACK – INCREASING RPA ADOPTION ACROSS THE ENTERPRISE AT SCALE

    Speaker TBC Shortly

  • September 30, 2021 5 pm to 7:00 pm CET
    NETWORKING DRINKS IN EXPO AREA
Event Registration
Passes are complimentary for senior level IT, Digital & Marketing executives
(ORGANISERS DECISION IS FINAL)
SPONSORS GUEST COMPLIMENTARY PASS AVAILABLE TO END USER BRANDS ONLY
Free

Access to all streams

Access to 1-2-1 Meetings

Speed Networking

Access to the event app

Pre-event Virtual
roundtable invite

Expo area access

A download of presentation slides post event

On demand speaker sessions included

Event Sponsors