3rd & 4th November
Barcelona Digital FestivalHilton Hotel Diagonal Mar Barcelona & Airmeet
Days
Hours
Minutes
Seconds
About Event
The 2nd edition of our Barcelona Digital Festival is a limited capacity event with several venue & delegate safety protocols. The 5 event themes are Enterprise Tech, Innovation, Customer Engagement, AI & Automation, Data/Analytics
Enterprise Exclusive Event

Our talks are from IT, Data, Innovation & Digital leaders in the Enterprise sector

Live COVID Safe Venue

Live speaker sessions in a COVID safe conference environment & virtual talks via Airmeet platform

5 Event Themes

Enterprise Tech, Innovation. AI & Automation, Customer Engagement & Data & Analytics

INTERACTIVE ATTENDEE EXPERIENCE

Parallel speaker sessions, speed networking, 121 meetings, product demo's, breakout sessions

Get Involved
Featured Speakers
Senior Solutions Consultant
Customer & Business Developer. Digital Impeller
Iberia Regional Director
Chief Data Officer
Head of IT Enterprise Service Management & RPA
Associate Director - Global Data Governance & Compliance
Data Discovery Solution Specialist
Data Governance Offerning Manager
Head Of Regional CIO's
Head Of Data Science, Analytics & Innovation
Global Innovation Manager
Artificial Intelligence Senior Solutions Architect
Head of Data & Analytics
Practice Director, Data & Cloud Solutions
Head of Robotics & Intelligent Automation
General Manager | Alastria Blockchain Ecosystem
Head Of Innovation & eHealth
Global Head of Digital Finance
Artificial Intelligence Director
Speaker Sessions
Our speakers are sharing their experiences & professional insights based on Digital Transformation challenges they have solved successfully in the past or are tackling currently. Working in Digital departments of the world’s most successful B2B & B2C brands our speakers are presenting their own lessons learned, discussing their ongoing projects & give inspiring outlooks on future trends.
Day 1
  • November 3, 2021 10 am CET
    OPENING ADDRESS
  • November 3, 2021 10:10 am CET
    ENTERPRISE TECH TRACK - DIGITAL TRANSFORMATION: HOW TO DRIVE A ROADMAP TOWARDS BUSINESS PERFORMANCE

    A complete journey through a company that initiates their digital Transformation process with a Digital Maturity Index calculation with a deep 360 analysis, to generate and drive the transformation roadmap. A process that involves strategy (management), culture (personas) and technology, the key improvement gear

  • November 3, 2021 10:30 am CET
    AI & AUTOMATION TRACK - AI INITIATIVES IN THE FRONTIER UNDER IT INNOVATION AT NESTLE

    During this session we are going to see how a big company like Nestlé is managing the necessary initiatives to explore new technology waves, like AI, in the frontier, trying to be prepared for the next generation techniques and tools. We'll review a couple of uses cases totally focused to solve a business problems but using not "standard" AI: Deep Reinforcement Learning and Deep Learning.

  • November 3, 2021 11:00 am CET
    ENTERPRISE TECH TRACK ROUNDTABLE - DIGITALISATION & PUBLIC/PRIVATE COLLABORATION FOR THE BEST EFFICENCY IN THE MANAGEMENT OF EUROPEAN FUNDS

    In this session you will learn how the different governments are addressing the arrival of European funds very focused on digitization that will point the way of the coming years public and private budgets.

  • November 3, 2021 11:30 am CET
    DATA & ANALYTICS TRACK - HOW ACTIVE DATA GOVERNANCE UNLOCKS VALUABLE INSIGHTS & CREATES EFFICIENCIES (VIRTUAL SESSION VIA AIRMEET)

    Active data governance gives organizations a competitive edge. Properly governed data leads to better data quality, increased data intelligence and more trusted data. In this session, we'll highlight how data governance provides valuable insights about your data, helping to create greater efficiencies across your entire organization.

  • November 3, 2021 11:30 am CET
    CIO ROUNDTABLE: MANAGING CHANGE IN TIMES OF DISRUPTION

    Managing Change In Times of Disruption (Limited spaces available) Change is constant in business – never has that been more apparent than at this very moment. The challenge for business leaders is knowing why, when and what to change, and ensuring they have the business agility to change rapidly when required. The CIO has a critical role to play in proactively enabling change within a business, both as an IT business leader. On the former, they must have the people, process and technology in place to support wide-ranging business demands, in order to help the business keep pace with the economic, societal and market shifts. During this roundtable discussion, alongside your fellow technology leaders, you will have the opportunity to discuss recent experiences pivoting entire organisations to remote working, the importance of people, process and culture as a part of that shift and how to maintain agility and keep innovating when facing unprecedented disruption. We will discuss: CIOs as digital leaders: How CIOs provide clear and effective leadership across the business How CIOs can facilitate business agility, enact rapid change and avoid major disruption How frameworks can enable rapid change in a controlled way, minimising risk The CIOs role in developing and fostering new cultures and ways of working Lessons learned since the pandemic began This Roundtable is open to senior IT leaders of Enterprise companies only, limited places available. 

  • November 3, 2021 11:30 am CET
    AI & AUTOMATION TRACK – PANEL DEBATE: WHAT WILL BE THE KEY AI & RPA TRENDS FOR 2022

    Panel Debate: What Will Be The Key AI & RPA Trends For 2022? Right now less than 10 percent of large enterprises have bought into the basic RPA wave, Gartner says, but that number is about to explode. RPA software adoption will ratchet up to 40 percent by 2020, with spending reaching $1 billion by 2020. In other words, because it’s transforming how companies work and directly impacting bottom lines, it’s coming forward as a competitive differentiator with major impact. There are challenges to face first, from how to build, deploy, and scale an RPA architecture to finding skilled, knowledgeable personnel who can design and maintain their implementations, to privacy concerns. But given the fact that RPA has already demonstrated real-world, measurable results on everything from business efficiency to the bottom line, these are challenges worth facing. This panel session will provide our industry experts predictions on the next wave of AI & RPA trends, a session not to be missed. If you are responsible for AI or RPA programmes from an Enterprise level brand, you can apply to be on the panel by submitting a speaker application here SPEAKER APPLICATION

  • November 3, 2021 Midday
    NETWORKING BREAK & DEMO SESSIONS, MEET THE EXPERT 121’S
  • November 3, 2021 1:15 pm CET
    CUSTOMER ENGAGEMENT TRACK - BOOST CUSTOMER EXPERIENCE THROUGH UNIFICATION

    In a world where the customer can reach your company through so many channels, Unified CXM offers a unified way for organisations to reach, engage and listen to customers in a centralized and controlled way. The path to end the chaos of point solutions and silos that are killing experiences. Integrated to legacy systems and powered by AI, Unified-CXM provides a single view of the customer fueled by data from across channels and departments.

  • November 3, 2021 1:30 pm CET
    AI & AUTOMATION TRACK – ARTIFICIAL INTELLIGENCE, A PUBLIC ADMINISTRATION CHALLENGE

    Artificial Intelligence, A Public Administration Challenge

  • November 3, 2021 2:30 pm CET
    DATA & ANALYTICS TRACK - BOOST BUSINESS VALUE THOUGH DATA MATURITY

    In the increasing Data world, leaders agreed that the top driver of Data Programs is Decision Making enablement. It is followed by Regulatory Compliance and Digital Transformation enablers.All 3 top drivers are on the critical path to win the race in every economic sector.
    In this "Boost Business Value through Data Maturity" session, we will review how a digital Maturity Framework and its associated landing plan can definitively boost all 3 dimensions of this race.

  • November 3, 2021 2:30 pm CET
    AI & AUTOMATION TRACK - ROBOYO SESSION TBC SHORTLY
  • November 3, 2021 3 pm CET
    ENTERPRISE TECH TRACK (SESSION IN SPANISH) - HOW TO TRANSFORM YOUR ENTERPRISE WITH THE LATEST TECHNOLOGIES

    During these 20 years I have had the opportunity to lead different technological transformations in different industries and companies, this has allowed me to learn that success is not only implementing technology, but adapting to each culture, recognizing participants, clients, practices and above all to recognize the explicit and implicit leaders who support and avoid technological changes inside and outside the company. Several times I have failed but the learning is always greater. The most important thing is to adapt to each obstacle in order to quickly align to the objectives in a creative and innovative way, negotiating with stakeholders, and others, but having the ability to select the best partner or supplier that can help you, to meet and exceed the goal. When this route begins it does not end, and it always keeps you with the energy to continue transforming and developing the best of the company, the work team and yourself.

  • November 3, 2021 4 pm CET
    AI & AUTOMATION TRACK – WHAT DOES IT TAKE TO BECOME AN AI-DRIVEN ENTERPRISE?

    Artificial intelligence (AI) has enormous potential to help you grow a business. It has the power to automate tasks and tap into the power of big data, boosting innovation, insight and decision making. So how can your organization harness its power and reap its many rewards?

  • November 3, 2021 4pm CET
    DATA & ANALYTICS TRACK - NEXT GENERATION ANALYTICS BY IMPLEMENTING DELTA LAKES (VIRTUAL SESSION DELIVERED VIA AIRMEET)

    This session will talk about how Delta Lakes will deliver data reliability, added security and increased performance on any cloud based Data Lake – for batch data operations and growing streaming requirements.

     

  • November 3, 2021 5 pm - 7 pm CET
    NETWORKING HAPPY HOUR IN EXPO AREA
Day 2
  • November 4, 2021 10 am CET
    DAY 2 OPENING ADDRESS
  • November 4, 2021 10:05 am CET
    AI & AUTOMATION TRACK – 7 QUESTIONS TO ASK & MAKE YOUR DIGITAL TRANSFORMATION A SUCCESS

    • Management needs to make the right questions before starting or continuing the digital transformation process
    • 7 points to cover to ensure a good transition
    • Cultural topic as a enabler for the disruption
    • Technical trends to consider as new technologies
    • Learning of a digital transformation journey

  • November 4, 2021 10:10 am CET
    CUSTOMER ENGAGEMENT TRACK – EXPERIENCES FOR CUSTOMER ENGAGEMENT IN THE BIGGEST PRIVATE BANK IN LATIN AMERICA
  • November 4, 2021 10:30 am CET
    INNOVATION TRACK - OMNICHANNEL: INTELLIGENCE WITH THE SELLER IN PHYSICAL RETAIL (VIRTUAL SESSION VIA AIRMEET)

    For a complete cycle in Omnichannel retail, it's necessary to obtain the data from the physical Retail.
    But I have a question about it: What is the way to get all the information out of the process in physical retail and not harm the physical experience? Is it possible to provide the salesperson with intelligence and important information online during this experience?
    We created a solution for including our seller in omnichannel, so what we promote is a small shift with him. The seller receives basic ecommerce intelligence and we take the seller’s return of all items and arrangements during the sale. This way, our customer receives the complete experience, because the salespeople have more information from products and, at the end, the customer pays directly to the seller and doesn't need to go to the payment queue.

  • November 4, 2021 10:30 am CET
    DATA & ANALYTICS TRACK - KEY INSIGHTS TO TRANSFORM A COMPANY INTO A DATA DRIVEN ENTERPRISE

    Disruptive session to see that technology is not as important as we think, it is "only" an enabler, never the solution. To extract value from data, exploiting very complex machine learning algorithms, every company needs to focus in something that has nothing to do with technology. Team work, correct mindset, end to end process, pragmatic approach.

  • November 4, 2021 10:30 AM CET
    AI & AUTOMATION TRACK - BUILDING A RPA CENTRE OF EXCELLENCE, AN INTERMEDIATE STEP TO TAKE ALL THE POWER OF RPA

    As many other companies, the start for RPA is bumpy. As this technology is normally sold as simple as using Office, many departments within the company start to explore in it and suddenly, the company can have several technologies for the same purpose. Then the consolidation in a single CoE is necessary to define a governance. However, it is also necessary to keep the forerunners engaged giving them the possibility to continue implementing solutions and avoiding bottlenecks with a single delivery organization.

  • November 4, 2021 11 am CET
    DATA & ANALYTICS TRACK – FROM EXCEL TO A XXI DATA PLATFORM IN 5 EASY STEPS

    The session will review the options and paths to deliver a successful data platform

  • November 4, 2021 11:30 AM CET
    DATA & ANALYTICS TRACK PANEL DEBATE - HOW CAN YOU BEST CREATE A DATA GOVERNANCE FRAMEWORK THAT FACILITATES INNOVATION? (VIRTUAL SESSION VIA AIRMEET)

    In this panel debate will will discuss:

    • How does an effective governance strategy give way to innovation efforts? How do you manage the tug of war between leveraging data and protecting it? What does success look like? 
    • How do you identify change agents to help your data governance vision materialise? 
    • Moving data to the cloud OR getting access to the right data to make better business decisions?
    • Are you considering moving from governance in silos to a more holistic approach?
  • November 4, 2021 Midday
    NETWORKING BREAK & DEMO SESSIONS, MEET THE EXPERT 121’S
  • November 4, 2021 12:30 am CET
    AI & AUTOMATION ROUNDTABLE – THE WORKFORCE OF THE FUTURE: WORKFORCE PLANNING AND DESIGN THINKING IN AN AGE OF INTELLIGENT AUTOMATION

    The workforce of the Future: Workforce Planning and Design Thinking in an Age of Intelligent Automation

    Session Will Cover:

    Techniques for mapping your processes and creating a comprehensive strategy for change.
    Learn how robust process improvement will fit into strategy – planning, optimizing and re-engineering.

    Understand how to execute the implementation of multi-region, standardised ERP Systems in legacy environments.

    Design thinking techniques which drive value creation from the back office.

    Anticipating impact and confronting the challenges of change management.

    Upskilling and embedding skills and capabilities for the workforce of the future.

    Negotiating an uncertain economic environment – disruption vs delivery

    Striking the balance between standardisation and tailored customer contact.

  • November 4, 2021 12:30
    INNOVATION TRACK - INTRAPRENEURSHIP & OPEN INNOVATION: THE PERFECT MARRIAGE

    Intrapreneurship and Open Innovation are the perfect combination to leverage a company´s employees' creativity and know-how, offer them a good employee experience and take advantage of the ecosystem around the company (suppliers, customers, startups...) to perform incremental or disruptive innovation.

  • November 4, 2021 1:30 pm CET
    ENTERPRISE TECH TRACK - DIGITAL TRIBES: THE SANTANDER CORPORATE INVESTMENT BANK'S APPROACH TO BOOST THE DIGITAL TRANSFORMATION

    Big organisations have to deal with deeper reorganisation to get people around the operational value streams, where company add value to customer.

    In order to boost the digital transformation, and leverage the pillars of Data, SecDevOps, API, cloud,  and agile, we had followed a transformational journey to enable our product teams.

    Main focus points such a leadership, technical excellence, customer centric and value oriented, autonomous and empowered teams, and fast reaction. These conform our principles to design our digital tribes.

    In this talk, I will sharing some challenges and learning in this journey. 

  • November 4, 2021 2 pm CET
    INNOVATION TRACK – PANEL DEBATE TOMORROW’S WORLD: WHERE IS THE NEXT DISRUPTION COMING FROM?

    What should you have at the top of your agenda over the next 12-18 months? And what is coming down the pipe over the longer term? You’ve taken stock of how you currently do things but something tells you there could be a better, more efficient and effective way. Innovation is about identifying a new way of thinking, implementing new systems and reinvigorating a business to create value. We’ll discuss the successes, the stumbling blocks, and the tools required to innovate. Session Participants Miquel Estape Chief Strategy & Innovation Officer AOC Open Government Of Catalonia Yolanda Diaz CIO Suez Rafael Garcia Innovation Director Ferrovial Speaker TBC shortly

  • November 4, 2021 2:30 pm CET
    AI & AUTOMATION TRACK – HOW TO DELIVER TRUSTWORTHY AND RESPONSIBLE AI FOR YOUR ENTERPRISE

    Speaker TBC According to the European Commission Guidelines (8th April 2019), trustworthy AI should be lawful, ethical and robust, respecting laws and regulations, ethical principles and values, and technical and social standards. This session highlights how large organizations can approach the challenge of complying with ethical standards to ensure responsible use of AI for their B2C and B2B customers. · Define your AI Principles (fairness, explainability, transparency, privacy, security, human-centric) · Create a governance model that incorporates AI ethics into your existing business principles · Create awareness and provide training · Provide tools for your employees · Engage your AI providers

  • November 4, 2021 3 pm CET
    INNOVATION TRACK - HUMANISING TECH: USER EXPERIENCE MEANS TO BE IN TOUCH WITH USER FEELINGS

    Empathy is a first need to humanize technology. How can a simple question: Can I solve most of our problems: how can I help you?

    How to ensure a positive impact? By Being in touch with human's feelings. Products are people too.

     

    If empathy is the starting point, it is also an attitude. Asking for feedback facilitates further development. It is a way to create a good relationship with the users. To make sure we are delivering insightful products.

  • November 4, 2021 3:30 pm CET
    INNOVATION TRACK - HOW DIGITAL TRANSFORMATION IS HELPING DAS ESPANA TO BECOME A REFERENCE IN THE LEGAL INSURANCE SECTOR
  • November 4, 2021 4pm CET
    CUSTOMER ENGAGEMENT TRACK - HOW THE PANDEMIC HAS CHANGED THE RULES

    This session will discuss key points that have changed consumer behavior forever and labor supply and demand

  • November 4, 2021 4:30 pm CET
    AI & AUTOMATION TRACK – INCREASING RPA ADOPTION ACROSS THE ENTERPRISE AT SCALE

    Speaker TBC Shortly

  • November 4, 2021 5 pm to 7:00 pm CET
    NETWORKING DRINKS IN EXPO AREA
Event Registration - Limited Tickets Available
LIVE IN PERSON EVENT PASS
Complimentary

Access to all live speaker sessions & event streams

Access to live 1-2-1 meet the expert sessions

Speed Networking

Access to the event app

Pre-event Virtual
roundtable invite

Expo area access

A download of presentation slides post event

On demand speaker sessions included

VIRTUAL EVENT PASS
Complimentary

Access to all streams via Airmeet virtual platform

Access to meet the expert virtual 1-2-1 Meetings

Virtual Speed Networking

Access to the event app

Pre-event Virtual
roundtable invite

Virtual expo access

A download of presentation slides post event

On demand speaker sessions included

LIVE IN PERSON EVENT PASS
Complimentary

Access to all live speaker sessions & event streams

Access to live 1-2-1 meet the expert sessions

Speed Networking

Access to the event app

Pre-event Virtual
roundtable invite

Expo area access

A download of presentation slides post event

On demand speaker sessions included

VIRTUAL EVENT PASS
Complimentary

Access to all streams via Airmeet virtual platform

Access to meet the expert virtual 1-2-1 Meetings

Virtual Speed Networking

Access to the event app

Pre-event Virtual
roundtable invite

Virtual expo access

A download of presentation slides post event

On demand speaker sessions included

Event Sponsors