3rd & 4th November
Barcelona Digital FestivalHilton Hotel Diagonal Mar Barcelona & Airmeet
Days
Hours
Minutes
Seconds
About Event
The 2nd edition of our Barcelona Digital Festival is a limited capacity event with several venue & delegate safety protocols. The 5 event themes are Enterprise Tech, Innovation, Customer Engagement, AI & Automation, Data/Analytics
Enterprise Exclusive Event

Our talks are from IT, Data, Innovation & Digital leaders in the Enterprise sector

Live COVID Safe Venue

Live speaker sessions in a COVID safe conference environment & virtual talks via Airmeet platform

5 Event Themes

Enterprise Tech, Innovation. AI & Automation, Customer Engagement & Data & Analytics

INTERACTIVE ATTENDEE EXPERIENCE

Parallel speaker sessions, speed networking, 121 meetings, product demo's, breakout sessions

Get Involved
Featured Speakers
Sales Director Iberia & Latam
Innovation Consultant
Director Executive Program in Digital Transformation & Innovation
Head Of Technology & Process Improvement
Senior Solutions Consultant
Customer & Business Developer. Digital Impeller
Iberia Regional Director
Chief Data Officer
Head of IT Enterprise Service Management & RPA
Associate Director - Global Data Governance & Compliance
Data Discovery Solution Specialist
Chief Technology Officer
Data Governance Offerning Manager
Head Of Regional CIO's
Head Of Data Science, Analytics & Innovation
Global Innovation Manager
Artificial Intelligence Senior Solutions Architect
Head of Data & Analytics
Practice Director, Data & Cloud Solutions
General Manager | Alastria Blockchain Ecosystem
Global Head of Digital Finance
Artificial Intelligence Director
Speaker Sessions
Our speakers are sharing their experiences & professional insights based on Digital Transformation challenges they have solved successfully in the past or are tackling currently. Working in Digital departments of the world’s most successful B2B & B2C brands our speakers are presenting their own lessons learned, discussing their ongoing projects & give inspiring outlooks on future trends.
Day 1
  • November 3, 2021 10 am CET
    OPENING ADDRESS
  • November 3, 2021 10:10 am CET
    ENTERPRISE TECH TRACK - DIGITAL TRANSFORMATION: HOW TO DRIVE A ROADMAP TOWARDS BUSINESS PERFORMANCE

    A complete journey through a company that initiates their digital Transformation process with a Digital Maturity Index calculation with a deep 360 analysis, to generate and drive the transformation roadmap. A process that involves strategy (management), culture (personas) and technology, the key improvement gear

  • November 3, 2021 10:30 am CET
    AI & AUTOMATION TRACK - AI INITIATIVES IN THE FRONTIER UNDER IT INNOVATION AT NESTLE

    During this session we are going to see how a big company like Nestlé is managing the necessary initiatives to explore new technology waves, like AI, in the frontier, trying to be prepared for the next generation techniques and tools. We'll review a couple of uses cases totally focused to solve a business problems but using not "standard" AI: Deep Reinforcement Learning and Deep Learning.

  • November 3, 2021 11 am to 11:20 am CET
    NETWORKING BREAK IN EXPO AREA
  • November 3, 2021 11:20 am CET
    DATA & ANALYTICS TRACK - DATA ACCESS, CONNECTED TO NETFLIX OR ARE YOU STILL GOING TO THE VIDEO STORE?
  • November 3, 2021 11:45 am CET
    AI & AUTOMATION TRACK - AI OR NOT AI. TECH SPIRIT & PUBLIC ADMINISTRATION

    Technology and Public Administration. The classical and neverending story. How can be more and more innovative? How can we be better public servants through technology? Transparency. Open data, procedures, law, ethics, and motivation.

  • November 3, 2021 11:45 am CET
    DATA & ANALYTICS TRACK - HOW ACTIVE DATA GOVERNANCE UNLOCKS VALUABLE INSIGHTS & CREATES EFFICIENCIES

    Active data governance gives organizations a competitive edge. Properly governed data leads to better data quality, increased data intelligence and more trusted data. In this session, we'll highlight how data governance provides valuable insights about your data, helping to create greater efficiencies across your entire organization.

  • November 3, 2021 12:15 pm CET
    AI & AUTOMATION TRACK - IMPULSAR LA TRANSFORMACION EMPRESARIAL CON ABBYY DIGITAL INTELLIGENCE

    Mediante información en tiempo real descubra cómo funcionan exactamente sus procesos y el contenido de datos que los impulsa. Digital Intelligence le permite tener un enorme impacto donde más lo necesita: en la experiencia del cliente, ganando ventaja competitiva, incrementando su visibilidad y asegurando el cumplimiento normativo. -Descubra la realidad de los procesos en su empresa. -Analice e identifique cuellos de botella y tareas repetitivas candidatas a ser automatizadas. -Asegure el cumplimiento de normativas europeas evitando sanciones.

  • November 3, 2021 1 pm CET till 1:40 pm CET
    NETWORKING BREAK & DEMO SESSIONS, MEET THE EXPERT 121’S
  • November 3, 2021 1:40 pm CET
    CUSTOMER ENGAGEMENT TRACK - BOOST CUSTOMER EXPERIENCE THROUGH UNIFICATION

    In a world where the customer can reach your company through so many channels, Unified CXM offers a unified way for organisations to reach, engage and listen to customers in a centralized and controlled way. The path to end the chaos of point solutions and silos that are killing experiences. Integrated to legacy systems and powered by AI, Unified-CXM provides a single view of the customer fueled by data from across channels and departments.

  • November 3, 2021 2 pm CET
    DATA & ANALYTICS TRACK - BOOST BUSINESS VALUE THOUGH DATA MATURITY

    In the increasing Data world, leaders agreed that the top driver of Data Programs is Decision Making enablement. It is followed by Regulatory Compliance and Digital Transformation enablers.All 3 top drivers are on the critical path to win the race in every economic sector.
    In this "Boost Business Value through Data Maturity" session, we will review how a digital Maturity Framework and its associated landing plan can definitively boost all 3 dimensions of this race.

  • November 3, 2021 2 pm CET
    AI & AUTOMATION TRACK - HOW TO FUND & SCALE BUSINESS PROCESS AUTOMATION TO DELIVER NEXT LEVEL PERFORMANCE

     

    Most enterprises have embarked on a process automation roadmap leveraging new technologies such as Robotic Process Automation (RPA), Low code business process management or conversational AI, amongst others. But which of these enterprises have successfully scaled? Often the net benefits from automation are underwhelming and discouraging for top management. In this session Roboyo discusses alternative commercial models for achieving scale, maximizing return on investment and we debate what we perceive to be the shift to value and outcome-driven process automation initiatives.

  • November 3, 2021 2:30 pm CET
    ENTERPRISE TECH TRACK - DIGITAL TRANSFORMATION JOURNEY - HOW TO BUILD THE RIGHT INFRASTRUCTURE TO BE SUCCESSFUL

    Phase from zero to a way organized company that drive digital transformation in a sustainable way

    How to implement an Agile approach that works and everyone can understand

    What are the key elements to ensure we build a well aligned road map to drive results thru digitalization?

  • November 3, 2021 2:30 pm CET
    ENTERPRISE TECH TRACK ROUNDTABLE (LIMITED CAPCITY SESSION) – EVERY COMPANY IS A SOFTWARE COMPANY - HOW DOES DevOps CONTRIBUTE TO THE SUCCESS OF YOUR DIGITAL TRANSFORMATION?

    Efficiency: Maximize R&D and IT productivity. Velocity: Accelerate speed to market. Security: Compliance without compromise. How to not waste time and resources maintaining toolchain integrations, create silos of tool-specific competencies, create "Data gaps" in integrations resulting in incomplete context and manual workarounds. How to avoid DIY toolchains that visibility into critical DevOps data that should inform decisions. They are also unreliable and inconsistent, prohibiting organizations from executing on decisions at scale without dramatically increasing risk. How to prevent security scanning processes from happening too late–if at all–requiring extensive rework as developers trace vulnerabilities back to their source and repair both the vulnerable code and other code changes built upon it.

  • November 3, 2021 3 pm CET
    DATA & ANALYTICS TRACK - CHIEF DATA OFFICER AS YOUR KEY TO COMPETITIVE ADVANTAGE

    This session will cover:

    • What is CDO role all about
    • Finding the right kind of a CDO – what type are you?
    • Delivering transformation through the power of storytelling
  • November 3, 2021 4pm CET
    DATA & ANALYTICS TRACK - NEXT GENERATION ANALYTICS BY IMPLEMENTING DELTA LAKES (VIRTUAL SESSION DELIVERED VIA AIRMEET)

    This session will talk about how Delta Lakes will deliver data reliability, added security and increased performance on any cloud based Data Lake – for batch data operations and growing streaming requirements.

     

  • November 3, 2021 5 pm - 7 pm CET
    NETWORKING HAPPY HOUR IN EXPO AREA
Day 2
  • November 4, 2021 10 am CET
    DAY 2 OPENING ADDRESS
  • November 4, 2021 10:05 am CET
    AI & AUTOMATION TRACK – 7 QUESTIONS TO ASK & MAKE YOUR DIGITAL TRANSFORMATION A SUCCESS

    • Management needs to make the right questions before starting or continuing the digital transformation process
    • 7 points to cover to ensure a good transition
    • Cultural topic as a enabler for the disruption
    • Technical trends to consider as new technologies
    • Learning of a digital transformation journey

  • November 4, 2021 10:30 am CET
    ENTERPRISE TECH TRACK - KINTON - OUR JOURNEY TO THE CLOUD: MIGRATING THE UNIVERSITY’S DATA CENTER TO THE PUBLIC CLOUD
  • November 4, 2021 10:30 am CET
    DATA & ANALYTICS TRACK - KEY INSIGHTS TO TRANSFORM A COMPANY INTO A DATA DRIVEN ENTERPRISE

    Disruptive session to see that technology is not as important as we think, it is "only" an enabler, never the solution. To extract value from data, exploiting very complex machine learning algorithms, every company needs to focus in something that has nothing to do with technology. Team work, correct mindset, end to end process, pragmatic approach.

  • November 4, 2021 11:00 am CET to 11:20 am CET
    NETWORKING BREAK IN EXPO AREA
  • November 4, 2021 11:20 am CET
    DATA & ANALYTICS TRACK – FROM EXCEL TO A XXI DATA PLATFORM IN 5 EASY STEPS

    The session will review the options and paths to deliver a successful data platform

  • November 4, 2021 11:20 am CET
    DATA & ANALYTICS ROUNDTABLE (LIMITED CAPACITY SESSION) – HOW DATA VIRTUALIZATION CAN HELP TRANSFORM YOUR DATA MANAGEMENT & CONSUMPTION

    In this session we will discuss the power of data virtualization and how it becomes an accelerator of digital transformation preparing organizations for constant changes We will discuss the role of data management and governance and how a unified and improved data set Properly helps organizations govern and manage their data.

  • November 4, 2021 11:40 AM CET
    DATA & ANALYTICS TRACK PANEL DEBATE - HOW CAN YOU BEST CREATE A DATA GOVERNANCE FRAMEWORK THAT FACILITATES INNOVATION?

    In this panel debate will will discuss:

    • How does an effective governance strategy give way to innovation efforts? How do you manage the tug of war between leveraging data and protecting it? What does success look like? 
    • How do you identify change agents to help your data governance vision materialise? 
    • Moving data to the cloud OR getting access to the right data to make better business decisions?
    • Are you considering moving from governance in silos to a more holistic approach?
  • November 4, 2021 12:20 pm CET
    AI & AUTOMATION TRACK - BUILDING A RPA CENTRE OF EXCELLENCE, AN INTERMEDIATE STEP TO TAKE ALL THE POWER OF RPA

    As many other companies, the start for RPA is bumpy. As this technology is normally sold as simple as using Office, many departments within the company start to explore in it and suddenly, the company can have several technologies for the same purpose. Then the consolidation in a single CoE is necessary to define a governance. However, it is also necessary to keep the forerunners engaged giving them the possibility to continue implementing solutions and avoiding bottlenecks with a single delivery organization.

  • November 4, 2021 1pm CET to 1:40 pm CET
    NETWORKING BREAK & DEMO SESSIONS, MEET THE EXPERT 121’S
  • November 4, 2021 1:40 pm CET
    INNOVATION TRACK - INTRAPRENEURSHIP & OPEN INNOVATION: THE PERFECT MARRIAGE

    Intrapreneurship and Open Innovation are the perfect combination to leverage a company´s employees' creativity and know-how, offer them a good employee experience and take advantage of the ecosystem around the company (suppliers, customers, startups...) to perform incremental or disruptive innovation.

  • November 4, 2021 2 pm CET
    ENTERPRISE TECH TRACK - DIGITAL TRIBES: THE SANTANDER CORPORATE INVESTMENT BANK'S APPROACH TO BOOST THE DIGITAL TRANSFORMATION

    Big organisations have to deal with deeper reorganisation to get people around the operational value streams, where company add value to customer.

    In order to boost the digital transformation, and leverage the pillars of Data, SecDevOps, API, cloud,  and agile, we had followed a transformational journey to enable our product teams.

    Main focus points such a leadership, technical excellence, customer centric and value oriented, autonomous and empowered teams, and fast reaction. These conform our principles to design our digital tribes.

    In this talk, I will sharing some challenges and learning in this journey. 

  • November 4, 2021 2 pm CET
    INNOVATION TRACK - HUMANISING TECH: USER EXPERIENCE MEANS TO BE IN TOUCH WITH USER FEELINGS

    Empathy is a first need to humanize technology. How can a simple question: Can I solve most of our problems: how can I help you?

    How to ensure a positive impact? By Being in touch with human's feelings. Products are people too.

     

    If empathy is the starting point, it is also an attitude. Asking for feedback facilitates further development. It is a way to create a good relationship with the users. To make sure we are delivering insightful products.

  • November 4, 2021 2:30 pm CET
    CUSTOMER ENGAGEMENT TRACK - BRINGING HUMANITY BACK AS THE KEY TO MARKETING TRANSFORMATION

    Why is Marketing Transformation non-negotiable and how can businesses get ready to face these changes? What does this mean for brands and consumers? How to undergo transformative changes across an entire organization and ensure full implementation? These are just a few of the questions that will be covered in this session, where you will travel through Danone’s marketing transformation journey.

  • November 4, 2021 3 pm CET
    INNOVATION TRACK - HOW DIGITAL TRANSFORMATION IS HELPING DAS ESPANA TO BECOME A REFERENCE IN THE LEGAL INSURANCE SECTOR
  • November 4, 2021 3:30 pm CET
    CUSTOMER ENGAGEMENT TRACK - HOW THE PANDEMIC HAS CHANGED THE RULES

    This session will discuss key points that have changed consumer behavior forever and labor supply and demand

  • November 4, 2021 4 pm CET
    NETWORKING DRINKS IN EXPO AREA
Day 1
  • November 3, 2021 2:30 pm till 2:50 pm
    NETWORKING BREAK IN EXPO AREA
Event Registration - Limited Tickets Available
Free Passes Not Available To Vendors, Solution Providers or Consultants
LIVE IN PERSON EVENT PASS FOR END USER BRANDS ONLY
Complimentary

Access to all live speaker sessions & event streams

Access to live 1-2-1 meet the expert sessions

Speed Networking

Access to the event app

Pre-event Virtual
roundtable invite

Expo area access

A download of presentation slides post event

On demand speaker sessions included

Free Passes Not Available To Vendors, Solution Providers or Consultants
LIVE IN PERSON EVENT PASS FOR END USER BRANDS ONLY
Complimentary

Access to all live speaker sessions & event streams

Access to live 1-2-1 meet the expert sessions

Speed Networking

Access to the event app

Pre-event Virtual
roundtable invite

Expo area access

A download of presentation slides post event

On demand speaker sessions included

Event Sponsors