David Costa Bayer

David Costa Digital Audiences Management Lead Bayer

I Graduated in Management and Marketing and was always curious and excited about technology, in the end, I found the perfect combination in (Digital) Marketing.

I have been working in the field since 2010, helping brands in different sectors to build and activate their digital strategy. Most of my career has been in media agencies from three of the main advertising holding groups (IPG, WPP, OMG) and therefore my main specialization, though not exclusive, is Paid Media (Programmatic, Paid Search and Paid Social).

Throughout this time I have been fortunate to go from planning and activation roles to more strategic ones and in the last years had the pleasure to lead and inspire specialized teams.

With this experience, I believe my main asset is the combination of hands-on experience with expertise and strategic vision.

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