Speaker: Hind Frata Marketing, Shopper & Innovation Director Cacaolat
Leading the Marketing, Trade Marketing, Salesforce, Digital and New Product Development Areas:
– Marketing: project management, media plans, digital strategy, sampling, CRM
– Digital: strategy and creation of the branded content adapted to each online network, management of SEM/SEO campaigns, CRM Program, the execution plan for retailers online (traditional + pure players)
– Trade Marketing: support to sales with category management, visibility and digital tools
– Salesforce management for both wholesale and impulse/restaurants channels.
– New Products: development of the innovation process from opportunity identification to launch phase (concept phase, MVP, A/B test, recipe development, packaging development, market research)