Priscila Bezerra – Banco Itau

Graduated in Advertising, MBA in Project Management, more than 12 years of experience in digital. Worked in the world’s biggest agencies and consulting, such as Dentsu Aegis, Publicis Group, Accenture and also as marketing & project director for Omelete Company, owner of ComiCon Experience Brazil and ComiCon Experience Cologne. Over the last year, Priscila has been working for the the biggest private bank in Brazil, Itaú Unibanco, in order to create and run Martech department inside Marketing area. Itaú is a 90 years old institution that has been facing a huge digital transformation and Martech is one of the pillars.

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